November 6, 2017 by Bruce Mentzer
For years digital media has been exempt from the FEC laws that require TV, cable and radio to include “paid for by” disclaimers on all political non-candidate sponsored advertising. And, for non-candidate sponsored ad campaigns to run any ads on TV, cable or radio, they must provide full documentation backing up their claims — which […]
January 5, 2017 by Bruce Mentzer
Isn’t the 2016 Election cycle over? Not for media buyers. Reconciliation is the final important component, and should have been included FREE in your original contract with your media buyer. You may be due back thousands of dollars. How do you know that media outlets such as TV, cable, radio, and digital ran all the […]
November 12, 2015 by Bruce Mentzer
According to Nielsen’s 2nd Quarter Total Audience Report, Adults 18+ watch over 32 hours of TV/cable (live or time shifted) per week, or about 52% of their entire weekly media consumption. Basic AM/FM radio listening accounts for another 12 hours of their media time per week – or 20% of the total. Combined, conventional TV, […]
September 21, 2015 by Bruce Mentzer
Recent headlines have stated: “Super PACs Pay Up To Six Times As Much To Run TV Ads As Actual Campaigns” and “Why Campaigns Have the Edge Over Super PACs on TV”. It’s true, campaigns have several advantages over Super PACs when it comes to buying media advertising time. Here’s why. Candidates and their official campaign […]
February 17, 2015 by Bruce Mentzer
Excellent new tools, including the FCC reporting website, custom target ratings and CMAG/Kantar spot tracking data integration, have revolutionized political media competitive collection, analysis and reporting. Is your campaign media buyer using all of the resources available to give you the most accurate analysis of what your political opponents and supporters are doing on TV, cable, […]
October 16, 2014 by Bruce Mentzer
There are other relatively cost efficient options to get your message out and be heard in the waning days of the campaign. Take another look at the other media outlets and choices you may have passed by early on. They will likely have better inventory, and be priced more efficiently than broadcast TV at this […]
September 25, 2014 by Bruce Mentzer
Candidates are allowed the lowest-unit-rate (LUR) for media buys within the 45-day Primary and 60-day General election windows. Make sure you are using them. During this time all candidate media buys should be placed at the lowest-unit-rate allowed for TV, cable and radio. By law, media outlets have to offer all Federal candidates access to […]
August 11, 2014 by Bruce Mentzer
After decades of being denied local access, political and issue campaigns can now run audience targeted ads on cable networks in DirecTV or Dish satellite cable homes. What’s so great about it? Of the 34 million DirecTV and Dish homes in the United States, about 60% (or 20 million homes) have a DVR and are […]