Are you accurately tracking your political opponent’s media competitive?
February 17, 2015 by Bruce Mentzer
Excellent new tools, including the FCC reporting website, custom target ratings and CMAG/Kantar spot tracking data integration, have revolutionized political media competitive collection, analysis and reporting. Is your campaign media buyer using all of the resources available to give you the most accurate analysis of what your political opponents and supporters are doing on TV, cable, […]